Piedmont Virginia Community College Course Offerings
ARTIST ENTREPRENEUR SERIES
*$49 each seminar, or $199 for five part series
All Day Saturday Workshop, $89
Additional tuition assistance is available for ACV Members
TO REGISTER CALL: 434.961.5354
Have You Thought it Through? An Artist’s Introduction to Creating a Business
Instructor: Sherri Smith, Lander Creative & ACV Executive Director
Thursday, March 28, 2012, 6-9PM $49*
In this workshop Sherri will cover the basic components that you need to consider when contemplating an artistic business endeavor. You have the artistic talent but have you developed a business owner’s mindset while considering the systems and solutions needed to follow through with your entrepreneurial effort? Sherri will outline some of the building blocks and time factors needed to create a successful business. Learn how to grow your business while preserving your artistic creativity!
New! So What Makes You So Special?
Instructor: Sherri Smith
Thursday, April 4, 2013, 6-9pm $49*
The most important step when developing your business is to define your “Unique Value Proposition”. Your UVP is a clear statement in line with your target market’s challenges and desires that communicates the unique contributions you will make to your customers that are different from those of your competitors. Learn the building blocks for organizing the key elements into the foundational statement that will inform your artist business plan and drive your marketing.
New! Blogging Made Easy
Instructor: Kim Cash
Thursday, April 11, 2013, 6-9pm $49*
A large part of a potential customer’s interest in buying a piece of art is about the artist, the how and why an artist creates. Blogging allows you to tell your story, track the progress of your work and your skill, and interact with a cus-tomer you might never meet face-to-face. Learn the mechanics and reasons for blogging, as well as how to tie your blog to your website and other social media sites.
Photographing Your Art & Sizing it for Uploads
Instructor: Mark Miller, Photographer
Thursday, April 18, 2013, 6-9pm $49*
Having trouble getting photographs of your work for a website or to submit to a show? Are you tired of digital photos that make your creations look dull or are the wrong color? This class will teach you simple methods of photographing your work and how to size them properly for website uploading. We will explore some online photo editing programs to help you size with ease. We will cover background choices, light sources, camera and lens selection and exposure tips to improve your photographs. We will learn ways to make your images sharper and the colors in your photographs more accurate. In one evening I will answer questions and demonstrate equipment and methods that will help you create better photographs of your creations.
New! Etsy Et-Al
Instructor: Kim Taylor Cash
Thursday, April 25, 2013, 6-9PM $49*
Marketing your craft online requires that consumers can immediately see your art. Etsy and Pinterest are two of the most popular visual venues, offering the ability to upload and display photos of work in a virtual storefront. Learn how to set up and maintain your virtual sales boards while marketing to the visually-motivated consumer.
"Ross Custom Leather maker of quality handcrafted leather goods."
"What I love about creating functional pottery is the idea that the viewer gets to have a unique relationship with a piece of art"
Shenandoah County Artisan Studios Ceramics:
"Working with wood and stone is not about creating a piece of art, rather it is discovering and bringing forth the beauty within."
"Capturing the natural beauty and wonder of American wood"
Wood: Functional Accessories (non-wearable);